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Industry News – Wednesday 26th October 2016

Carluccio’s overhauls image after research finds consumers confused by what it stands for: Carluccio’s has overhauled its image and introduced new branding after research revealed its “honestly Italian” positioning wasn’t resonating with consumers, who were unsure what the brand stood for, The Drum has reported. It said: “Carluccio’s had previously focused its branding on its authentic Italian dishes, however two research studies commissioned by the restaurant chain showed that the brand was perceived as old-fashioned and bland. Working with creative consultancy Frontroom London, the brand, which was founded by Italian chef Antonio Carluccio, wanted to introduce a brighter and moreRead More


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